Same Addgene, New Look - Why We Redesigned Our Homepage & Mascot
Type
Blog Post
Published
Dec. 5, 2019, 1:49 p.m.
...homepage is still important. It needs to express value, clearly communicate exactly what a site offers ...and navigation, we also wanted to emphasize the values that make Addgene unique: community, sharing, and... easy and fun every day.
With these three main values we set out to radically redesign our homepage to... and made a commitment to reinforcing the three values with each element. We also set out to make sure...to be friendly, personable, fun, and promote our values of community and sharing.
One big feature upgrade...