Same Addgene, New Look - Why We Redesigned Our Homepage & Mascot
Type
Blog Post
Published
Dec. 5, 2019, 1:49 p.m.
...through the ‘front door,’ the homepage is still important. It needs to express value, clearly communicate... what a site offers to their users, and most importantly, allow those users the ability to quickly access... to improve search and browse functionality. We wanted users to be able to find plasmids and viral vector...Along with improving search and navigation, we also wanted to emphasize the values that make Addgene unique...and allowed our content to dictate the space. We wanted to comfortably tell our story, to get scientists...500th time on addgene.org. Additionally we also wanted to highlight our blog, daily updates, and offer...conferences, on our website, or in social media, we wanted to make sure our friend matched our core branding...